About Dubbo

  • 1,057,000 people visit Dubbo every year. 
  • A domestic visitor spends on average $152 per night.
  • More than 40,000 people call Dubbo home.
  • Dubbo is located in the heart of NSW on the cusp of three major highways – Mitchell, Newell and Golden Highways. 
  • Four airlines operate over 180 direct flights to Brisbane, Broken Hill, Cobar, Melbourne, Newcastle and Sydney per week.
  • The City has daily buses and trains run by NSW TrainLink from Sydney central.
  • Dubbo is a retail centre for a catchment population of 200,000 with big brands, country chic and quirky local boutiques. 
  • There are more than 4,000 beds ranging from five-star bed and breakfasts through to pub-stay accommodation.
  • You can explore more than 25 tourist attractions and activities including the must-see world famous Taronga Western Plains Zoo, the fully-restored Old Dubbo Gaol and Australia’s oldest-standing timber slab homestead Dundullimal Homestead.
  • Dubbo’s event calendar draws visitors from NSW and beyond and is studded with live music, festivals, markets and sporting events.

Top Five Things to See and Do 

  1. Taronga Western Plains Zoo
  2. Old Dubbo Gaol
  3. Western Plains Cultural Centre
  4. Dubbo Regional Botanic Gardens
  5. Dundullimal Homestead

For more information on what to see and do in Dubbo view the Dubbo Visitor Guide, explore www.visitdubbo.com.au, or read our visitor's blog.

Alternatively, contact us for a tailored itinerary designed for your publication’s target market.


Recent Award Wins

  • 2015 Australian Tourism Award for Most Unique Accommodation – Taronga Western Plains Zoo
  • 2015 NSW Tourism Award for Most Unique Accommodation – Taronga Western Plains Zoo
  • 2015 NSW Tourism Award for Visitor Information Services – Dubbo Visitor Information Centre
  • 2015 Silver NSW Tourism Award for Major Tourist Attractions – Taronga Western Plains Zoo
  • 2015 Bronze NSW Tourism Award for Cultural Tourism – Old Dubbo Gaol
  • 2015 Inland NSW Tourism Hall of Fame – Taronga Western Plains Zoo
  • 2015 Silver Inland NSW Tourism Award for Cultural Tourism – Old Dubbo Gaol
  • 2015 Silver Inland NSW Tourism Award for Visitor Information Services - Dubbo Visitor Information Centre.

Key Markets

Family Market

Dubbo is a firm family favourite. Adventure time comes naturally in our City, so keep a camera ready to catch those smiles because an album of lasting memories await. The award-winning Taronga Western Plains Zoo is just the start of your adventure in Dubbo! Enjoy river kayaking, Botanic and Japanese gardens and kilometres of riverside cycleway. Your wallet can take a break while you enjoy a range of manicured parks, riverside BBQs and loads of playgrounds, including Livvi's Place - an all access adventure area in Victoria Park in the heart of the City. 

The City is usually booked to capacity in the Autumn and spring school holidays when the weather is warm, sunny and mild. 

Access family market images for your publication by contacting Council's City PR Coordinator.

Wanderers Market

No matter what direction you point your compass, Dubbo is the destination for free-spirited travellers. Dubbo offers an authentic country experience on that long awaited great Australian journey. The ideal interstate breather for wanderers journeying across New South Wales and beyond. 

Dubbo is located halfway between Brisbane and Melbourne. Many journey down the Newell Highway from Goondiwindi on the QLD border to Shepparton and on to Melbourne in VIC. Dubbo is a popular pit stop in winter when many wanderers make their way north to QLD to escape the cold.

Access wanderer market images for your publication by contacting Council's City PR Coordinator.


Current campaigns in market

Dubbo + Great Western Plains

Dubbo + Great Western Plains is a collaborative marketing campaign between Dubbo Regional Council and six local government areas. Phase one and two of the campaign were funded by Destination NSW under the Regional Visitor Economy Fund. 

Phase three of the campaign is currently in development and will launch later this year.

To view the existing television commercial and digital video vignettes for Taronga Western Plains Zoo, Old Dubbo Gaol and Wellington Caves visit the Dubbo + Great Western Plains Youtube Channel

For further information on Dubbo + Great Western Plains visit the campaign website - www.greatwesternplains.com.au

To organise a media visit to the region contact Council's City PR Coordinator.


Key Resources

Contact

For more information, including assistance with editorial and images contact:

Katherine Matts
Media and Public Relations Coordinator
Dubbo Regional Council
(02) 6801 4125
katherine.matts@dubbo.nsw.gov.au 

For assistance with filming requests, please contact:

Lana Willetts
City Promotions & Events Coordinator
Dubbo Regional Council
(02) 6801 4122
lana.willetts@dubbo.nsw.gov.au 

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Live music event